Business presence online is more important than ever, understanding how digital marketing works, how to measure engagement and how you can use social media to grow your business is crucial.

Through European Social Fund funding, SMART SKILLS is offering a series of FREE workshops to help you understand what matters in the world of Digital Marketing.  How you can tailor it specifically to your business, with expert support, to develop your own ideas during live online sessions.

Introduction to Digital Marketing

What will I learn?
  • How to measure your efforts
  • Google Analytics
  • Email marketing (Basic)
  • Paid ads (Search and Social) (Basic)
  • Social media – what to post about, when to post it, what to do when someone comments (positive or otherwise)
  • Search engine optimisation (SEO)
  • Real world examples
Course dates

Tuesday 16th May 2023, 9.30am – 4.30pm


Choose to learn face-to-face or online.  This workshop will be delivered face-to-face at Petroc College and online using Owl 360 Video Conferencing.