Business presence online is more important than ever, understanding how digital marketing works, how to measure engagement and how you can use social media to grow your business is crucial.

Through European Social Fund funding, SMART SKILLS is offering a series of FREE workshops to help you understand what matters in the world of Digital Marketing.  How you can tailor it specifically to your business, with expert support, to develop your own ideas during live online sessions.

Digital Marketing

What will I learn?
  • How to grow email lists and getting started
  • Automation, campaigns and reporting
  • Data capture – How to start and build an engaged database
  • Email campaigns – When to send them, how to make sure they get read and achieve your goals
  • Automations – how to use email flows for things like abandoned cart, repeat purchase etc.
  • De-mystifying the GDPR rules and regulations so you can contact your database confidently
  • Real world examples
Course dates

Tuesday 29th November 2022, 9.30am – 4.30pm


Choose to learn face-to-face or online.  This workshop will be delivered face-to-face at Petroc College and online using Owl 360 Video Conferencing.