Digital Presence Using LinkedIn

This Digital Presence masterclass will be useful for anyone who wants to increase their online presence. This could be to help build a business or personal brand, promote an area of interest, influence a particular group or increase business leads.  The masterclass will help employers who want to promote the use of LinkedIn within their business to improve online engagement, and self-employed individuals or those looking at self-employment as a career option.

Course overview

Discuss options for building a digital presence, which platform for which outcome and an overview of strategies to take advantage of LinkedIn’s approach as a professional social media platform.


  • Intro, what is it, whos it for, ownership;
  • Post examples, B2B approach, brand awareness;
  • Profile demo, settings, tips, importance of a complete profile, visibility options;
  • Ways to engage, advantages/disadvantages, strategy ideas and management;
  • Automated posting, subscriptions and why, social Selling Index;
  • Personal strategy, company strategy, how it was;
  • Engagement options demo, the algorithm, boost your posts, the posting hour;
  • LinkedIn pages and analytics, paid ads, and other things to try.
Course dates

Thursday 24th & Friday 25th March 2022, 1.00-4.30pm (2 x 3.5-hr sessions)


This workshop will be delivered online by City College Plymouth.